Global Distributors Collective how-to-guide: How to expand your product basket in a strategic way
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Authors
Schmitz, Emile
Buisson, Marine
Colenbrander, Emma
Taylor, Charlotte
Issue Date
2022-07-25
Type
Language
en
Keywords
Agriculture , Development , Economic Development , Energy , Health , Sustainability , Technology , Water and Sanitation
Alternative Title
Abstract
This how to guide is aimed at last mile distributors looking to expand their product offering to include additional products or product categories, to support them to do this in a strategic way. For example, consider key criteria include market fit, impact, logistical/supply chain factors, and more.
Description
This how-to-guide from the Global Distributors Collective (GDC) was produced via a project delivered in partnership with Solar Sister and financed by EEP Africa.